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Turning Creative Ideas into Strategic Business Growth

From digital strategy to campaign execution, I partner with businesses to design data-driven content and marketing campaigns that scale across markets.


 

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Services you can choose

Digital Marketing Strategy

Clear direction before execution.

I build digital roadmaps that align your brand, audience, channels, and business objectives—so every action has purpose and impact.

What’s included:

  • Market & competitor analysis

  • Customer journey & funnel mapping

  • Channel & platform strategy (Web, Social, Paid, SEO)

  • KPI & performance framework

  • Go-to-market & growth planning

Best for:
Brands that need clarity, alignment, and sustainable digital growth.

Content Strategy

Content with intention, not just output.

I design content ecosystems that speak to your audience, strengthen your brand voice, and drive engagement across platforms.

What’s included:

  • Brand voice & content positioning

  • Platform-specific content planning

  • Editorial calendars & storytelling frameworks

  • Creator & UGC strategy

  • Performance-driven content optimization

Best for:
Brands that want to move from random posting to strategic content systems.

Campaign Planning

Big ideas, backed by strong strategy.

From product launches to always-on campaigns, I develop integrated campaign structures that are built to cut through noise and deliver results.

What’s included:

  • Campaign concept & key message

  • Integrated channel planning (Online–Offline–Influencer–UGC)

  • Influencer & KOL activation strategy

  • Launch timelines & budget allocation

  • Measurement & reporting framework

Best for:
Brands that want impact, not just visibility.

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My Working Process

Simple. Strategic. Collaborative.

  1. Discovery – Understanding your brand, goals, and challenges

  2. Insight & Strategy – Data, audience, and competitive analysis

  3. Concept & Planning – Clear frameworks and creative direction

  4. Execution Support – Guiding implementation with your team

  5. Optimization & Growth – Continuous improvement through data

Why you should work with me

Gem, you did a great job leading your team with your actual client, which was above and beyond what the rest of the class did! Your amazing marketing background contributed a lot to your team and the class.

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Stephanie Schwab

CEO, Crackerjack Marketing Social Media, Content Marketing & Influencer Marketing

Great participation; prefect presentations, very active; a very talented person

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Inga Korchagina

Director Marketing & Communications Asia at Roland Berger

Interested in working together?

If you’re looking for a strategic partner to guide your brand toward meaningful results, I’m here to support you.